2 Surefire Ways to Spot a Great SEO Agency

Picking the right SEO partner can feel like looking for a needle in a haystack. Every company promises page-one rankings, more traffic, and better leads. But as many business owners have discovered, not all SEO agencies deliver on those claims. If you want to avoid the frustration of wasted time and money, there are two surefire ways to identify a great SEO agency: check their credibility through recognition and look at how well they rank themselves.

1. Look for Recognized Expertise

One of the easiest ways to separate true professionals from the rest is to look for recognition. Awards, certifications, and industry features are not just marketing fluff—they’re validation from experts who understand what it takes to succeed in the digital world.

For example, if a Colorado Springs SEO agency has been recognized with national search awards or featured in respected industry publications, you can trust that their strategies have been tested and proven. This type of recognition means the agency has gone head-to-head with competitors across the U.S. and come out on top.

For industries like Colorado Springs roofing, recognition matters even more. Roofing is one of the most competitive markets in local search. Contractors are constantly battling for top spots in Google, especially after storm season when search volume spikes. An SEO agency that has earned industry recognition proves they can deliver measurable results in competitive spaces like roofing.

2. See if They Outrank Their Competition

The second way to identify a great SEO partner is simple: do they rank themselves?

If you search for “Colorado Springs SEO Agency” or similar terms in their own market, are they showing up at or near the top? Agencies that can’t rank their own websites often struggle to rank client sites. Ranking for competitive keywords in the SEO industry is no easy task—it’s one of the most crowded digital spaces in the U.S. If an agency has achieved those top spots, it demonstrates their ability to execute strategies that work.

This test is especially important for businesses in industries like roofing. If an SEO agency can’t win in their own competitive space, how can they help your Colorado Springs roofing company outrank local contractors? You want to work with a team that has already proven they can dominate in a competitive environment.

Why These 2 Ways Work Together

Recognition shows that an SEO agency’s peers and industry leaders validate their expertise. Rankings prove that their methods work in practice. When you find an agency that excels in both areas, you’ve likely found a partner who can deliver results for your business too.

Final Thoughts

There are dozens of ways to evaluate an SEO agency, but these two are the most reliable:

1. Look for industry recognition and awards.
2. Check if they outrank their own competition.

If a Colorado Springs SEO agency can show both, they’re far more likely to help your business grow. For competitive industries like Colorado Springs roofing, choosing a proven partner isn’t optional—it’s essential.