The best fashion-forward watches to buy this year

Looking for the perfect blend of style and function on your wrist? In 2025, watches are doing more than telling time—they’re defining trends. Whether you’re aiming for minimalist chic, bold luxury, or smart tech with flair, the fashion-forward watch market has something special for every personality and lifestyle.

In this guide, we dive into the best fashion-forward watches to buy this year, how to choose the right one, and which brands and styles are turning heads in the world of modern fashion.

why fashion-forward watches matter in 2025

Watches have always been about more than utility. In today’s fast-paced, style-conscious world, they’re a powerful fashion statement. A watch can reveal personality, status, and attention to detail. In 2025, hybrid designs, vintage-inspired pieces, and sustainable materials are leading the way.

what makes a watch fashion-forward?

Not every trendy watch qualifies as fashion-forward. Here’s what sets them apart:

• innovative design: unique dials, sculpted cases, or avant-garde straps
• material edge: from ceramic to recycled metals, bold material choices matter
• style versatility: able to elevate both streetwear and business attire
• cultural relevance: watches that reflect current fashion, tech, or sustainability trends

Fashion-forward doesn’t mean flashy—it means ahead of the curve.

top fashion-forward watches to buy in 2025

1. apple watch series x – the fusion of fashion and tech

why it’s a must-have: the apple watch series x is more than a smartwatch. With a sleeker bezel, customizable designer bands, and next-level health tech, it combines modern elegance with unmatched utility.

best for: fashion-savvy tech enthusiasts and wellness-driven lifestyles.

style tip: pair it with a milanese loop band for an effortlessly chic look.

2. cartier tank française – timeless elegance reinvented

The cartier tank is a fashion icon. This year’s edition introduces modern updates while keeping its signature art deco lines.

why fashionistas love it: it embodies refined luxury without being over-the-top. With gold, stainless steel, and leather options, it fits any sophisticated outfit.

best for: classic wardrobe lovers and those drawn to parisian elegance.

3. tissot prx powermatic 80 – retro with a modern punch

With its 1970s-inspired case, waffle dial, and automatic movement, the tissot prx is the perfect balance between vintage cool and modern craftsmanship.

why it’s trending: the integrated bracelet style is back in full force. Fashion-forward men and women are pairing this with everything from denim to tailored blazers.

best for: retro lovers and minimalist dressers.

4. daniel wellington iconic link – minimalist statement piece

daniel wellington continues to appeal to a younger, fashion-conscious audience with the iconic link collection. sleek, polished, and affordable, this watch has a timeless look with a fashion edge.

why buy it: it works with nearly any outfit and is available in rose gold, silver, and matte black.

best for: everyday elegance with a minimalist vibe.

5. seiko 5 sports gmt – affordable luxury with a sporty twist

seiko’s bold return to the spotlight continues with the seiko 5 gmt—a watch that proves you don’t need to spend thousands to look fashion-forward.

notable features: dual time zones, vibrant color options, and rugged design.

best for: globetrotting creatives and streetwear fans.

6. gucci grip – fashion house meets futurism

gucci’s grip line brings a bold, urban look inspired by skate culture. With its unusual dial window and retro-futuristic design, it’s one of the most fashion-forward watches on the luxury market today.

why it’s unique: the watch reads like a vintage sci-fi movie and wears like a statement piece.

best for: high-fashion rebels and bold dressers.

7. nordgreen philosopher – scandinavian simplicity with purpose

For fans of sustainable fashion and minimalist design, nordgreen’s philosopher offers clean lines, interchangeable straps, and a social impact mission.

why it matters in 2025: more consumers are opting for eco-friendly brands. nordgreen delivers both style and substance.

best for: conscious consumers and design minimalists.

how to choose the right fashion-forward watch for you

Buying a fashion-forward watch isn’t just about choosing what’s trendy. Here’s how to find the perfect fit:

1. consider your personal style

Are you into bold patterns, or do you lean toward neutral tones? your watch should complement your style.

• minimalist wardrobe? try daniel wellington or nordgreen
• streetwear or edgy fashion? go for seiko gmt or gucci grip
• luxury lover? cartier and apple watch with hermes bands are solid picks

2. set a realistic budget

You don’t have to break the bank to look stylish. watches like tissot, seiko, and daniel wellington offer high-end looks under $500.

tip: invest in a versatile model before splurging on a niche piece.

3. think about functionality

Do you need your watch to do more than tell time?

• fitness tracking and notifications? go with a smartwatch
• daily wear? choose durability and water resistance
• occasion wear? prioritize aesthetics and materials

upcoming watch trends to watch in 2025

1. sustainable materials

More brands are shifting to recycled metals, vegan leather straps, and eco-friendly packaging. this appeals to younger consumers looking to align fashion with values.

2. colorful dials

Bold greens, oranges, and even iridescent finishes are making dials more expressive than ever.

3. vintage revivals

From 1970s cases to retro logos, vintage-inspired pieces will dominate collections this year.

4. genderless designs

The best watches of 2025 are designed for all, not just “his” or “hers”. expect more brands to move toward unisex fashion.

where to buy fashion-forward watches online

To ensure authenticity and value, buy from trusted sources:

top e-commerce platforms:

• mr porter / net-a-porter – for curated luxury and fashion-forward models
• watchshop / jomashop – reliable for mid-range brands
• official brand sites – for direct access and exclusive styles

tips for buying online:

• always check warranty and return policies
• read verified customer reviews
• compare prices on multiple platforms before buying

final thoughts: time to elevate your look

Whether you’re heading to a business meeting, a dinner date, or a casual brunch, your watch can complete your outfit and express your identity.

Choosing a fashion-forward watch in 2025 means investing in a blend of beauty, trend-awareness, and function. From minimalist scandinavian designs to bold luxury statements, the right watch is out there—ready to elevate your style.

so, which one will you choose?